Google Ads Working System - Basic But Important.

Hello, I’m going to explain to you Google Ads working system. How to use it Effectively to run ads. Keep reading be

Basicly when you consider the situation Google has a 2 different users.

Customer
Advertiser

A customer has always intended. People use Google to find an answer and we named it “Users Intent”,

When ıt comes to Business including Blog, Products etc. , You have to find the relevant keywords for your business

For example you have a red shoes but you pay high for blue shoes keyword. I couldn’t say it was a completely wrong but not effective.

You need to determine your marketing budget and distribute it your campaigns.

You can run ads for Branding, Competitive and General Campagin and at this point you can pay for competitive keyword.

Okey I continue where I left and We basically understood that User Intent and Keyword.

Advertisers bid on Keywords in Google Ads. Google shows Ads in the search Result Based on Ad Rank.

What is Ad Rank ?

I refer Support Google

“Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search (for example, the person’s location, device, time of search, the nature of the search terms, the other ads and search results that show on the page, and other user signals and attributes), and the expected impact of extensions and other ad formats.”

At the essential Ad Rank is the best combination of CPC BİD * Quality Score.

Learn more at the Google

Keyword Quality score based on 3 things

Ad Relevance
Expected CTR
User Experience

I refer really great source for you Click Learn more at the GoogleAds.

As you can see it’s not rocket science.

Everything start with a keyword

You need to understand your customer ıntent and find relevant keyword for your businees.

Someone search keywords on google. At this point Auction is working and your ad rank effect it among other advertiser.

Google gives you quality score.

“Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1-10 and available at the keyword level.”

Learn more at the GoogleAds

Thank you for reading :)