Facebook Ads Working System - Basic But Important.

Hello, Today I’m going to explain to you How Facebook Algorithm works and you can increase your sales or service also I’m going to share with you my personal experience. You can use this information and develop your strategy effectively.

keep reading from beginning to end.

As you know Facebook was founded with a special aim releted to connecting people around the world. It started with Harvard students and rapidly spread to other universities.

People have shared their personal life and personal information They give permission to Facebook to collect the data any users couldn't see on the platform.

Okey at this point I’m going to share with you first thing.

Facebook Has a Information Than We Expect.

Million of users gives a permission to Facebook and They track our moving on internet in 4 ways. Including

Your moving in platform.
Your friends,Follower or other connection.
Application,Browser and Device
Facebook Partner(Companies has a partnership with Facebook),

Don’t forget Facebook one of the companies has a most data points.

So Facebook needs you for data because trying to keep useful and relevant. And Facebook Campaign Type is relevant to your data and ıt enables us to target in right audience.

I would like to recommend you a article that was published more than 6 years ago.

Learn more at the Facebook

I don’t know it’s truth but ıf I enter this profession I could read at leats one time.

Facebook is trying to get its users to share more about their personal lives, Facebook Wants You Spending much more Money

The second real truth is about Facebook Platform wants you to spend money as possible as you spend and the reason is really simple and logic.

Because it’s their one of the main income stream. In daily life we are exposed to ads that could influence our behaviour by reducing self-control.

Consider the situation you spend Facebook ads and achieve more conversion and earn money using Facebook Platform .As a human being, You are impressed and start to imagine ıf ı spend too much money I achieve more money.

If you haven't got a sufficient educational background or you are not an expert in digital marketing, You will most likely fall into this trap and your profit rate will decrease.

And don’t forget budget management one of the subject in Digital marketing also you need to know Campaign Type, Target Audience. Ads Placement and technical things like Pixel, Conversion etc.

In the beginning marketing budget could be 5-12 % of revenue.

As you know marketing isn’t thing makes money for you directly it’s a way you should invest. That’s why you haven’t spend your whole budget.

I recommend you determine a budget of your revenue according to goals.

If you want aggressive growth for company you can determine 12% of your revenue.

I suggest You determine your budget and next step is

Distrubute your budget among Campaign Type.

Campaign might be about your brand, your special or new product. Also It might be promotional product you have already had.

Audience Building, Retargeting , Offer Promote etc.

Don’t use limited time and Wrong Campaign type

Take a by example:

You have a product ınfluence 18-24 Ages and you need more sales. After 3 days Product is going to be in market.

3 days isn’t sufficient time for announcement.

You want to more sales but you choose traffic campaign.

you have a product that can influence 18-24 Age , But you target 40-50 Age group. Etc.

That’s all wrong choose.

Always Be valuable at the right time for right audience. You have to show them you can help them to solve their problem.

You need to know Branding , Competitor and General Ads Tactics.

All wrong decision will increase your cost. That means is lower profit rate but higher spend money to sell it.