How to Create A Segment in Google Analytics ?

Hello it's another episode about Google Analytics and its feature As you know I generally publish about Power BI Content but this website is not just about Power BI Actually it's about Digital Marketing, Digital Analytics and Data Visualization.

Today We are going to create Segment in Google Analytics.

Let's get started.

Now We are going to use demo account and this screen you will see. Data is fake as I say at the beginning.It's demo account.

The first step is about clicking the Audience in report section at the sidebar It's under Realtime.

And You will see this screen with detail

We should click the Overview and The important part is clicking the Add segment

As you can see All User section have already chosen automaticlly. But you should click the new segment that is the red button.

You should fulfill up the space according to target audience for business.

It' example of my target audience in terms of Demographics. You can see another part of segment like Behavior, Traffic resource, Technology etc.

And I hope you have learnt something new. It's the end :)