Facebook Audience Guide

Hello, Today I’m going to explain to you Facebook Ads Audience Guide. It’s important part for each Campaign type. Before founded a company you ask a question;

Who is your customer ?

Which customer lifestyle is proper for your product or service ?

What profession Do they have ?Etc.

We can add a few questions.

At this point I’m going to show you how to create Audience in Facebook Ads panel also I’m going to introduce 3 keywords

In the beginning I refer to Facebook Meta Business Help Center

Custom Audience : A Custom Audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies. You can use sources like customer lists, website or app traffic, or engagement across Meta technologies, to create Custom Audiences of people who already know your business.

Learn more at the Facebook Pixel

I’m going to show you how to create custom audience.

First of all you need to log in your Facebook account and go to Business Manager Panel.

Click the Audiences section on sidebar.

We are interested in Custom Audience and Lookalike Audience. Now our subject is custom audience.

Click the Custom Audience.

As you can see, There are a few options. I’m going to choose Website because I have a blog website. You can choose the option according to your goal.

Click the Next.

You need to pay attention.

Source is working
Choose the events and I choose “People who specific web pages.”
Choose Retention and I highly recommend you highest retention days
Give a name your custom audience.

You can customize the column and I prefer to customize it.Because you can fılter at the sidebar. I called Test my custom audience.

Okey it’s finish Custom audience.

Firstly we need to create a Lookalike audience that’s why click the “Create Audience” button

Now we begins Lookalike Audience.

Lookalike Audience : A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.

Learn more at the Facebook Pixel

You need to pay attention ;

Lookalike source
Event Value (I choose other events because I have a blog website and just I’m interested in Pageview, Contentview etc.
You can choose location (Region, country)

Also if it’s complicated for you, I’m going to show you create custom or look alike audience.

You can set up a campaign in ads panel. As you know , There is hierarchy.

Campaign
Adset
Ads.

Adset level is proper to create these audience.

It’s end of the content and thank you for reading :)